As an independent designer and brand, free clothing is often given to those worthy of it. Worthy, in this case meaning: people who hold an influential impact upon those who meet the heresy brand's demographic. Other than that, the plethora of humans who have yet to hold a cultural impact asking for 'Free Chi Flo' after all of the money, blood, sweat, and tears that goes into trying to sell a $35 dollar premium crop top is often laughable.
Chi Flo earned its worth after keeping up for 3 years in the game. It's not only seen on locals in the scene (such as DJs, tattoo artists, musicians, and shop oweners); it's been seen on other mainstream *influential* (word of the day!) people such as (and not limited to) Fetty Wap, Joe Budden, Mario Cuomo of The Orwells, Alice McMunn, published in NYLON magazine, & mentioned on their official website /instagram, several Instagram personalities and bloggers such as I Hate Blonde, Mary Cake, Ashley Holat, and of course Kim Schifino of Matt and Kim.
When I received a New Order Notification last month, Kim Schifino being the customer name, I was pumped! Holy shit! That's Matt and Kim! Look at that. Someone who most certainly would've been given something for free supported Chi Flo and PAID. She got the Livin Fast muscle tank. Alongside a special hand-written note, I threw in another 2 tops, one for Matt too. I was pumped when I saw the Instagram tag - she rocked this shirt at the Free Press Summer Festival - and tons of fans posted photos of her in Chi Flo too. Check 'em out:
The back of the jacket features a beer bottle used as a vase, holding a few wilting flowers- all dying except for one.